Wild Thang Branding Geek return of the Mac !
Wild Thang Branding Geek return of the Mac !

We love bringing you random #BrandingGeek facts & information about products we sell. Well it’s raining outside and the temperature is starting to fall, so I thought we would give a nod to the good ole raincoat jacket. Did you know in 1823, Scotsman Charles MacIntosh was granted a patent on the first 'waterproof' fabric. It was made by squeezing liquid rubber in between two pieces of fabric, then pressing them together. Prior to this people could only keep themselves dry by wearing oiled fabrics like cotton. They were heavy and water repellent but smelt pretty bad.

 This first range had it's unique problems though - when the weather heated up, the rubber would become sticky, and when it got cold it became too stiff. The 1839 invention of Vulcanization by Charles Goodyear (of the tyres fame) changed the game. Vulcanized rubber tested temperature changes, and made

'Mackintosh' Coats a perfect rainwear solution.Initially, it had success for horse riders, then became adopted for use in the British Army & then pretty much the rest of the globe.  Thanks to Mr Charles MacIntosh for your creativity. All regions with inclement weather & of course the many seafarers are forever in your debt. #WHOINVENTEDTHEWATERPROOFCOAT Remember we are here to help with expert branded clothing advice to suit any weather conditions this planet has to throw at you so why not take a look at just a few of the jackets we have available

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Branded Merchandise in action – History Made & winners of the most extreme clipper race on the planet !
Branded Merchandise in action – History Made & winners of the most extreme clipper race on the planet !

It was a real privilege & honour to be at the finale in Liverpool of the round the world clipper race. After 40,000 nautical miles history was made in Liverpool when Australian Sailor Wendy Tuck became the first woman to ever win a round the world yacht race after leading her Sanya Serenity Coast team to clinch overall victory in the Clipper 2017-18 Race. An incredible achievement and huge congratulations to that team but also to all the other clipper yachts that competed, just to finish is an awesome achievement for skipper and crew. We simply love this type of celebration that really captures that incredible moment when the trophy is lifted by the team. We should never underestimate the power of a photograph to capture the moment of any mass participation World class event, it really does create brand impact especially when you have a colour co-ordinated branded uniform along with some signage, flags & merchandise. This all helps to tell the story of the event for PR or social media purposes think facebook, twitter, instagram, linkedin & google+ and you start to realise the potential reach. Please remember we are here to help with expert branded clothing, merchandise and print advice & of course have a fantastic range of clothing & garments for any type of elements all of which can be branded just like in this photo! Why not have a look at all the products available.

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Take a look at The Round The World Clipper Race website  https://www.clipperroundtheworld.com

Photograph main features winning Sanya Serenity Coast Team & above Andrew Dwerryhouse & Family.