Branded Merchandise in Action - the blue noses celebrating the 27th Birthday of Everton in the Community
Branded Merchandise in Action - the blue noses celebrating the 27th Birthday of Everton in the Community

Roberto Martinez, ok things may not have worked out and been ‘phenomenal’ at Everton, but the boy has certainly done well for the Belgium national team. We love this photograph of Roberto getting behind the campaign to celebrate the 27th birthday of Everton in the Community and guess what, the branded blue nose was central to the campaign! We love this kind of campaign which is fun and engaging plus has got social media shares written all over it. Never underestimate the power of a photograph to capture the moment of any campaign. The merchandise and the branded club sportswear help them tell the story of the event for PR or social media purposes, think Facebook, twitter, Instagram, LinkedIn & google+, you then start to realise the potential reach that you could get from branded merchandise. We have a vast amount of experience working with lots of companies, organisations, promotions or campaigns and are here to help with expert branded clothing, merchandise and print advice! Why not take a look around the many products that can help your marketing campaign really succeed, which is nose joke!

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WIld Thang Branding geek of the week Origins of Sunglasses
WIld Thang Branding geek of the week Origins of Sunglasses

Summer is in full swing and with comparisons being made to the heatwave summer of 1976 sunglasses are an essential piece of kit for protecting Ole Blue Eyes. Not only do they look cool but they also have some interesting origins. Did you know In prehistoric and historic time, Inuit peoples wore flattened walrus ivory "glasses," looking through narrow slits to block harmful reflected rays of the sun. In the early 1920s, the use of sunglasses started to become more widespread, especially among stars of movies. It is commonly believed that this was to avoid recognition by fans, but an alternative reason sometimes given is that they often had red eyes from the powerful arc lamps that were needed due to the extremely slow speed film stocks used. The stereotype persisted long after improvements in film quality and the introduction of ultraviolet filters had eliminated this problem.

Inexpensive mass-produced sunglasses made from celluloid were first produced by Sam Foster in 1929. Foster found a ready market on the beaches of Atlantic City, New Jersey, where he began selling sunglasses under the name Foster Grant from a Woolworth on the Boardwalk. By 1938 Life magazine wrote of how sunglasses were a "new fad for wear on city streets ... a favourite affectation of thousands of women all over the U.S." It stated that 20 million sunglasses were sold in the United States in 1937.

Today they are as much about the eye protection as looking cool, but from a marketing perspective sunglasses can really bring a campaign to life and if the sun shines your branded sunnies can become that walking talking advert. At Wild Thang we have a great range of promotional sunglasses in many styles all of which can be printed and branded please remember we are here to help with expert branded clothing, merchandise & print advice :-) Plenty of sunglasses & accessory options available on the website.

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Proud to have exhibited at the worlds biggest business festival
Proud to have exhibited at the worlds biggest business festival

Proud to have been featured in the highlights of the International Business Festival which is the biggest of its kind in the world. Taking place 12-28th June it was a genuinely fantastic expo to be involved in & I am positive we will reap the benefits for Wild Thang, the Liverpool City Region & the wider UK economy, we are looking forward to the next one already. https://www.internationalbusinessfestival.com/blog/reaping-the-benefits-of-businessfest

 

Andrew Dwerryhouse MD at Wild Thang commented “ Wild Thang are really proud to have exhibited at the World’s Biggest Business Festival it really was fantastic expo & we have received lots of interest plus some great feedback on the exhibition display we created and the creative & innovative campaigns & products we featured. We made a special effort to showcase the many merchandise products that are actually still manufactured in the UK so we took the opportunity to raise awareness, educate a little & hence our union jack theme.  As a company we pride ourselves in thinking more creatively, doing something different and creative to help our clients stand out from the crowd. One of the highlights was meeting boxing champion Tony Bellew who is a fantastic athlete, ambassador for the city & a genuinely humble guy. We are positive we will reap the benefits of meeting so many businesses and organisations from across the world & looking forward to the next one already. “

 

Photograph featured left Andrew Dwerryhouse & right Tony Bellew

What’s your colour?
What’s your colour?

Not Sure what a Pantone Reference is? Well take a look at what a variety there is out there - Find the one thats just right for your company, campaign, event or promotion because  the world is literally your colour! 

The Pantone Color Matching System is a standardised colour reproduction system. The Pantone system enables an accurate colour match every time and also allows for many special colours to be produced, such as metallics and fluorescents. Pantone colours are mainly used on one-colour, two-colour or three-colour print jobs, common for business cards or letterheads & pretty much any other physical advertising medium which is highly recommended for brand consistency. All the big brands will have a set of brand guidelines that include a pantone reference think Virgin, Lego, Disney, Shell, Master Card, Unilever and many other global brands, they will all have a Pantone colour reference associated with there brand. 

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