We think this image is just a fantastic example of merchandise in action but it is literally so much more. Over the past weekend approx 1.3 million people flooded into the streets of Liverpool to get a glimpse of the incredible Giant spectacular & without the volunteers shown in this photograph it simply would not have been possible. All of those individuals gave up there time for free to keep the crowds safe and in good spirits so families could enjoy this once in a lifetime very special cultural event.
We simply love it when people share their branded merchandise in action on social media, in this case saluting the volunteers fantastic work. This is a great example of branded corporate promotional clothing so those volunteers could stand out from the crowd with that all important coordinated physical branding approach making them highly visible from a safety point of view within very busy and crowded areas.
Research shows that branded clothing is one of the most used forms of merchandise incentives & the reason for that is it simply works. Never underestimate the power of the photograph to capture the moment of any campaign & deliver real impact, think PR exposure, think the endless social media sharing on Instagram, Twitter, Facebook & Snapchat.
A big thankyou to all those volunteers across the UK, you really are an inspiration. We hope that this gives you a little inspiration & please remember we are here to help with expert branded clothing, merchandise and print advice! Why not have a look at our branded clothing service section so you can see the complete options available to create that world class image.