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Wild Thang make an investment of £120K to further enhance their current DTG printing machinery and ensure they continue to strive to deliver world class products and quality to their amazing clients across the UK, and the rest of the world.

Andrew Dwerryhouse, Wild Thang MD commented: 'Even in these incredibly challenging COVID times it is important to look ahead and continue to make important investments like this that will help us deliver our long term aspirational growth plans.

Even in times of economic uncertainly its incredibly important to have that dynamic and continuous improvement mindset because we understand if you are standing still and not adapting then the writing may already be on the wall for any company.

We decided as a team in order to survive and thrive as a company that we needed to continue to invest for the future. As a company we have a one solution mindset so this really compliments Direct To Garment equipment we already have in place but increases our capacity to a much more industrial level with the very latest high quality branding technology which of course will complement our large screen-print, embroidery and heat transfer departments.

Our amazing team undertook three days of training during the installation so have further enhanced their expert DTG knowledge and we are especially excited about the GTX machines environmental credentials with printer inks are manufactured according to Brother's exclusive formulation to provide the best possible results. These DTG inks are amongst the first to not only carry the Oeko-Tex® Certification, but also to be GOTS APPROVED and CPSIA compliant* to help ensure they are safe for printing and environmentally responsible.

For those who don’t know DTG printing it stands for Direct To Garment which is the process of using a modified industrial inkjet printer to apply digital designs directly to garment, it can print any number of colours to an incredibly high resolution meaning there are no longer any boundaries to create incredibly complex designs on short runs. This is the chosen method for on demand where we produce garments as one off or small orders as they are received which is incredibly flexible. We see markets changing and have demand for people to create partnerships where they don’t want to outlay big amounts in either stock or setups so this really opens another set of doors to give our clients yet another possible solution to their branding requirements.

We decided that we wanted to make the first job off the new DTG equipment a special one so we decided to support our friends over at MaxMade who will be taking part in a social distance Santa Dash in memory of Emily Jane Gore, Emily sadly passed away earlier in the year. Their team raised an incredible £5,329 with all proceeds being donated to Willowbrook Hospice. We hope you like our little video montage & photo's to celebrate this significant DTG investment and also to help promote the great fundraising initiative MaxMade are supporting.

After an incredibly difficult year with the impact of Covid we are now focused on Wild Thang looking to 2021 with great ambition and combined with the upcoming completion of our new development we believe the sky really is the limit for dynamic sales growth."

To find out more about the new DTG branding service simple get in touch 

GET IN TOUCH

Video montage & photo’s Various DTG installation images, John Penkman Wild Thang production dept manager proudly holding the t-shirt and the Maxmade team with the cheque & wearing the t-shirts which features a picture of Emily Jane Gore, who will always be remembered.

It was a happy Valentine’s Day for Wild Thang.

As the completion of its major development plan and a new era with the handover of its upgraded headquarters, that dream started to become a reality on Valentine’s Day when Frank Rogers Building Contractors officially handed over the new build offices of the development.

Andrew Dwerryhouse said: “This represents a major step forward for the business and it is amazing to see this investment start to come to fruition. When you embark on a development on this scale, you take a deep breath. It’s a huge commitment in time, planning and of course monetary terms - but when you see it start to become reality, you know it is the correct decision.

We wanted to make sure we brought the right people in on this project. Myself, the Directors and our senior team care a great deal about this business so it had to be right for everyone, it’s fantastic to be able to report that all staff are already benefitting from the amazing new spaces. Central to the whole development was always to create a wonderful high quality working environment for our amazing colleagues and the really big news is that I actually had my first lunch break away from my desk in 24 years, which is quite a revelation!

Both Frank Rogers and the architects at K2 have not let us down.

They have delivered a genuinely high quality job so far, especially with the added complexity of it being undertaken while we continue to manufacture. Our eye can’t be taken off the ball just yet because we still need to complete the demolition of our old building to create the new cladding and windows around the rest of the outside and also create a completely new production configuration which is a big task in itself. The full completion of the entire development is looking like it will be towards the end of April 2020.

It has been an intense and challenging few months for the whole team working alongside the development while it progresses and something like this only happens through that real team ethos in every area of the business. Overseeing this project and continuing to make sure the day-to-day work of Wild Thang isn’t compromised has been a huge logistical challenge. Our team has worked brilliantly to ensure it has been business as usual.

Although Friday 14^th February was the official handover for the project there are still some jobs that need to be completed. Another firm, Box Clever, has also been integral to the process, taking Wild Thang through the tender process and acting as the development project manager.

As a company we have enjoyed growth of around 18-20% for the past three years and are aiming for further 20-25% growth following completion of the project. The transformation of the headquarters will allow the business to significantly increase manufacturing capacity and will require a rise in headcount to meet our aspiration to be one of the leading branded clothing, merchandise and print companies inthe UK.

We are now the biggest company in this sector in the Liverpool city region and we see huge opportunities for growth in the coming months and years. This project has been three years in the planning and seeing it finally come to fruition is incredibly exciting for us all. In fact I can safely say there may have never been a more exciting time, because this is one of the biggest moments in Wild Thang’s history.” 

Main photo image is the handover image on reception stairs includes directors of Wild Thang, Box Clever & Frank Rogers

Other photo images of new offices and Wild Thang staff enjoying the new spaces

It’s been one of the most exciting and challenging years in Wild Thang’s 23 years in business and we are more excited than ever to get our exciting redevelopment completed so we can really do our Thang and shoot for the stars!

You may know us for just printing t-shirts, or just supplying branded pens, but hopefully you will be pleasantly surprised about what we have been up to over the past 12 months and get a much better understanding of the truly extensive range of world class products and services we provide.

It’s been a Wild 2019

January was an incredibly exciting moment, after 4 years of hard work and preparation we were finally granted planning permission to redevelop the premises.

February and our development was competitively tendered and we were chuffed that local Liverpool company Frank Rogers were successful to create a trio of local companies involved in our exciting new development.

March gave us the opportunity to produce the official merchandise for the Liver Building 360 tour, Liverpool’s newest and most innovative attraction!

April was immense, whilst we attended the World Famous Grand National at Aintree Racecourse we spotted the playing cards we had produced for the Jockey Club in the hospitality lounges.

May was the month that we finally broke ground on the development, a momentous moment for sure, it was fantastic, and with much relief to finally get the build underway.

June allowed us to put the final touches to Liverpool Football Clubs 1st team player’s jerseys and training kit with the embroidery to commemorate the Champions League Final in Madrid, we are proud to be an official branding partner for one of the greatest football clubs in the world.

July and the development is making exciting progress with the steel frame and cladding being completed, so really starting to become a reality that all the effort and planning made with the very talented K2 Architects, to create a development that had integrity to add something dynamic to the city scape was finally paying off.

August, wow we are very proud to be voted as one of the top merchandise and corporate gift distributors in the UK, and the only representative based in the Liverpool City Region for 2018.

September seen the launch of the medal muddle initiative with our friends at BTR. CSR is at the heart of Wild Thang as a company, so we were proud to make an effort to not only help raise much needed money for local charities, but in turn upcycling products to minimise waste. 

October and Salford Red Devils reach the Rugby League Grand Final at Old Trafford, against all the odds, we were incredibly proud and privileged to be part of their journey this year as their Official Branding, Merchandise and Retail Partner following the commencement of a 3 year deal with our friends at Kappa UK.

November - I’m a celebrity, get me out of here! In every jungle there has to be a Wild Thang and that just happened to be us! Producing the Official Merchandise for one of the biggest programs on TV.

December and its time to have yourself a merry eco Christmas. This year we wanted to highlight a number of innovative products that are all about sustainability, reusability and recyclability, which included a straw for life, collapsible reusable coffee cup and a draw string tote bag, made in part of recycled cotton blend and plastic bottles! If you has been a good boy or girl this year you may even receive one of our Wild Thang branded, eco orientated, corporate merchandise gifts!

Topping off an incredible 2019, and something huge for us to celebrate is our new building officially becoming water tight, so we can starting planning the interior design, new office layouts and the official launch in March, so watch this space...

We have come a long way since that £1500 Princes Trust loan 23 years ago, so we are more excited about the future than ever before and what we can achieve as a team in 2020. When the team works the dream works, so we would like to wholeheartedly thank and wish all of our amazing team, clients and friends a very merry and Wild Christmas, this New Year don’t worry about a Thang, so we can make it a very prosperous 2020 together.

We are always here to help with branded clothing, merchandise and print advice!

Team Wild Thang.

Well this is a remarkable achievement and it’s not every day we get to work on merchandise for such a major sporting event in the world of Rugby. The world loves the underdog and some had already written off the Red Devils as being a none contender at the beginning of the season, how wrong could they be, which in some ways makes it even sweeter for the club, players and the amazing fans.

Wild Thang Director John Howarth, who helps look after the clubs requirements, commented: “There is so much to celebrate, what a year, what a club! Massive congrats from the whole Wild Thang Team on making it to the Grand Final but also to Jacko Hastings on winning the Man of Steel at the Super League Awards this week too, the guy has deserves everything that comes his way and we are excited for next season already!”

One more to go to make your dreams come true but win or lose there is so much to be proud of for all involved, Wild Thang are proud to have been played our small part as official merchandise and team kit branding partner, we are now looking forward to creating some Limited Edition Grand Final Merchandise which will be available soon on the online shop and also at the Salgood club shop at the stadium.

Club Shop

Really proud to announce our continued partnership with Salford Red Devils as the official merchandise partner along with Kappa Team Wear supplying the highest quality kit. So this just had to be our merchandise in action this week & may I just say what a bunch of handsome devils, well we would actually be scared to say anything else!

We love it when people share their merchandise in action online & across social media as it really is a key driver for marketing the availability of any product or service. Looking forward to continue producing the world class sports kit, training wear & branded retail merchandise always highlighting team spirit & motto #TogetherStronger Never underestimate the power of the photograph to capture the special moment of any campaign and deliver real impact, think PR exposure, think the endless social media sharing on Instagram, Twitter etc.

We hope this gives you a little inspiration to create some world class apparel & merchandise for yourself & we will be introducing some exciting new product lines. Please remember we are here to help with expert branded clothing, merchandise and print advice! Why not check out the range and online shop we created to manage the online merchandise sales on behalf of the club

View Shop

Wild Thang are proud to be voted as one of the top merchandise and corporate gift distributors in the UK and the only representative based in the Liverpool City Region for 2018.

Andrew Dwerryhouse, Wild Thang Managing Director commented: "It’s looking like 2019 is going to be a very special year at Wild Thang having just been nominated regionally for a best customer focus award we have now gone one step further by being voted one of the best distributors in the UK. This makes our team incredibly proud that we continue to build something very special at Wild Thang. Whenever you get an industry accolade and acknowledgement like this, you really know you have the right team in place to deliver our mission of producing world class creative branded clothing, merchandise and print solutions every day to our amazing clients. This of course has only been made possible by the Wild Thang clients, suppliers and team, so I would like to thank every single individual personally for helping make this happen.

Even in these continued challenging uncertain times with Brexit we are still very positive about the future and investing for the future with a substantial investment at our HQ over the next 6 months with the aspiration and drive to create world class premises, enabling us to deliver with our one solution focus that includes exceptional service, innovative products and a creative edge delivered to the very highest standards. We will never take our clients for granted and will always embrace taking the next steps through continuous improvement." We hope to share more exciting announcements over the coming months!

Well it’s not every day you get to produce merchandise for a world class visitor attraction in your home cities most iconic building which is The Royal Liver Building. It was a real privilege to view the attraction first hand & see the most breathtaking views across the Liverpool City Region getting closer than ever to those iconic Liver Birds along with incredible animated interactive experience in the buildings clock tower.

So this simply had to be our merchandise in action for this week, in this image we love the use of the scarf being held which is a nod to the cities sporting heritage, showing the pride and excitement for the forthcoming opening for this world class visitor attraction. When it comes to branding we should never underestimate the power of the photograph to capture the moment of any event & deliver real impact, think PR exposure, think the endless social media sharing or competitions on Instagram, Twitter, Facebook & Snapchat. With spectacular views from the top of the tower like this we are sure this will become one of the most photographed viewing points in the UK.

We have lots of experience creating world class branded clothing, merchandise and print for either retail or self-promotion marketing campaigns so hope this gives you a little inspiration to create some world class merchandise. Remember Wild Thang are always here to help with expert advice & why not read through our services all aimed at delivering that one solution formula.

VIEW ONE SOLUTION

To find out more about this unique new world class visitor attraction why not take a look at there website  http://rlb360.com/

Our very own merchandise in action was on show on Sunday 10th February on and off the pitch with our pop up shop at the AJ Bell Stadium for the first in a series of games we will be attending throughout the season which will extend our 24/7 web shop solution to the fans on match day. It was certainly a cold and breezy one with that wind whipping in from the Manchester Ship Canal! It was great to meet so many fans who loved the merchandise with the big sellers on the day being the new Kappa 2019 home and away replica shirts, the Kappa player polo and the retro bobble hat, but top sales item on the day was the new Red Devils fan scarf, knitted to a high definition quality and an absolute must to keep that chill off you.

The lads on the pitch certainly went hard & did their best to keep the fans warm making it 2 W’s from 2 games and currently sitting top of Super League after a 24-0 victory over London Broncos. We love this image of the players in action going hard & whatever the campaign or marketing promotion you should never underestimate the power of the photograph to capture the moment of any campaign & deliver real impact, think PR exposure, think the endless social media sharing or competitions on Instagram, Twitter, Facebook & Snapchat.

Maybe you could benefit from our one solution service that covers both on & offline merchandise sales please remember we are here to help with expert branded clothing, merchandise & print advice! For those Red Devils fans it’s #TogetherStronger Don’t forget we will be at more games during the season that will be announced in due course & you can access the goods whenever and wherever you are via the online shop.

RED DEVILS MERCH