Delivering an unforgettable sports event experience requires more than just route logistics, planning and race day excitement, it also requires the event branding to be as consistent as possible at every touch point to reflect the excitement of race day and make a genuine physical connection with all those participating. This means that the right physical branding has never been more important to the audience, but especially the energy and expectations of the participants, imagine those social media feeds without that all important branded finishers t-shirt, hoody or other associated event merchandise. I think you will agree It would simply not have the same impact on the participant or your internal brand marketing.
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30th Anniversary of the Liverpool Chester Liverpool Bike RideWith nearly 30 years’ experience, Wild Thang has become one of the largest companies of our type in the UK making it our mission to support events and organisations with a seamless, fully managed merchandise service. With our creative agency-level design and expert branding teams within our cutting-edge high-capacity in-house production facilities, we have the capabilities to produce at scale high quality custom-designed printed finisher t-shirts that are either screen printed or have full dye-sub print coverage, technical performance wear to leisure apparel and merchandise. We are here to help with expert advice and solutions that can even include pre/post-event online web portals or digital retail stores.
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The St Hilda’s Relay Race TeamWe know that expectations now go beyond the actual product, solution and event experience provided, there is also an expectation to make sure this also aligns with the individual and audiences with the right level of ethical values relating to the environment, social and governance. As one of the most certified & sustainable companies of our type in the UK, we have placed ESG at the heart of our organisation which includes a genuine long term sustainability pledge and ethical sourcing with a huge variety of Lower-Eco material and product options, our award-winning team works with audited global supply chains to ensure every project has the right level of governance and ESG impact.
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Clatterbridge Dragon Boat RaceEvent organisers often face the challenge of providing consistent branded sports clothing across multiple platforms, both on-site and online. The complexity only grows when it comes to ESG, compliance but also accounting for creative design approvals, inventory management, audited financial reporting, and ensuring a high-quality physical brand experience across every item and touchpoint. These demands require a special kind of company and solution which is exactly why it is our shared company vision to deliver one world-class solution that elevates branded clothing, merchandise, and print through more sustainable practices and ethical production, ‘The Wild Thang Way’.
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Wild Thang Branded Golf Event Equipment With countless, testimonials, 100s of 5-star reviews and very high customer satisfaction statistics, our clients trust us to elevate their events with creative branded merchandise solutions that resonate with audiences. Whether it's a bespoke range of leisurewear for participants, high-quality technical garments for athletes, or memorable branded keepsakes, we bring ideas to life with care, creativity, and consistency. We know it’s also important to stay on budget so always offer competitive pricing as standard but have world class USP’s that make us industry leading our flexible, scalable approach makes us the ideal partner for any size sporting event, from community runs to national multi-sport showcases.
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BTR Liverpool Half MarathonA great example of this solution in action is our partnership with BTR, a leading UK race organiser. They needed a trusted supply partner to deliver branded sports clothing and accessories across multiple events. We designed and produced a top-quality range of branded clothing and merchandise for a wide range of events and launched an online store to handle pre- and post-event sales, including competitively priced bespoke custom-branded finisher t-shirts for every race participant, all forming one world-class solution that elevated the event experience from start to finish. We even planted trees and invested in carbon avoidance projects for every order received helping them reduce their own carbon impact.
If you're planning a sports event and looking for a creative merchandise solution that delivers from start to finish, Wild Thang is here to help simply get in touch. We invite you to also explore the links below that include our long-term sustainability pledge, and special ESG initiative which includes planting trees and investing in carbon avoidance with every order received or to view some more term real-world case study examples of how we can deliver one world-class solution for you!
