Wild Thang changing terminology to avoid Green Washing as part of 2025 Sustainability Commitment

Wild Thang changing terminology to avoid Green Washing as part of 2025 Sustainability Commitment

Sustainability has become a crucial focus for businesses worldwide. With evolving terminology, new regulations and heightened consumer expectations, companies must navigate this complex landscape with integrity, transparency and purpose. At Wild Thang, we are proud to lead by example in the branded clothing, merchandise and print industry, which is exactly why we have made an important step to avoid greenwashing by changing our terminology to describe our more sustainable ranges as 'Lower-Eco Impact' products. We believe we are one of the first in our industry to make this change.

 

 

Andrew & Carrie Meeting With 2030Hub For Our B-Corp Application 

This year, key sustainability terms like 1.5°C Pathway and Just Transition highlight the urgent need for climate action. The 1.5°C Pathway represents the goal of limiting global warming, requiring significant industry-wide transformations. Meanwhile, Just Transition ensures that workers and communities are protected while transitioning to a low-carbon economy. Companies must also understand evolving terms like Bioplastics, sourced from renewable materials and Carbon Neutrality, which involves balancing emissions with removal efforts.

Drone Footage of Our Solar Installation 

Here are some insights from our ESG Manager Carrie Dwerryhouse : “At Wild Thang, we are committed to living by our Sustainability Pledge! Greenwashing occurs when a company invests more in marketing their sustainability efforts than in making tangible changes. This is also very relevant to how products are described, so we think the term 'Eco-Friendly' is now inappropriate, as it is unclear which products and services are truly beneficial for the environment. There is a need in the industry for a true and honest description of sustainability, which is why we have transitioned to highlighting and listing more sustainable products as 'Lower-Eco Impact”.

Celebrating Our Sustainability Award Outside Wild Thang HQ

Sustainability is now embedded in our company culture. Through our partnership with Ecologi, we have avoided nearly 3,000 tonnes of CO2 emissions and funded over 60,000 trees, reinforcing our long-term sustainability goals. Our Net Zero and B-Corp certification ambitions demonstrate our commitment to a more responsible future, while our trusted supply partners help us maintain transparency across audited global supply chains. Our Lower-Eco Impact product range, from FSC-certified materials to more sustainable promotional merchandise, ensures that our clients can make environmentally responsible choices without compromising on quality.

B-Corp Application Submission Senior Team Image

With new regulations increasing accountability, we remain dedicated to avoiding greenwashing and maintaining the highest standards of transparency. By using ISO-certified processes and third-party verification, we ensure that all sustainability claims are backed by credible data and governance. While greenhushing leads some businesses to stay silent, we believe in open and honest communication to inspire confidence and trust. On our 'Better, Stronger, Faster' website, we now feature a dedicated icon on 'Lower-Eco Impact' products, making it easier for clients to identify and choose more sustainable options such as organic or recycled materials.

Wild Thang Team Photos With Our Sustainability Award

The circular economy is also playing a growing role in sustainable business practices, shaping how we audit global supply chains and develop world-class branded merchandise and print. At Wild Thang, we are embedding ESG initiatives at every level, ensuring that responsible business practices remain central to our operations. As one of the most certified companies in our industry, governance is also central to everything we do, reinforcing our commitment to delivering one world-class solution that elevates branded clothing, merchandise, and print through sustainable practices and ethical production 'The Wild Thang Way.'

 

 

As industry leaders in branded merchandise, clothing and print, we don’t just follow sustainability trends, we set them. By offering one world-class solution globally, we help businesses transform their branding journey while making a lasting impact. We want to be your trusted supply partner, so if you’re ready to take the next step in responsible branding, contact us today and let’s build a more sustainable future together. Here are some helpful links below to some of the sustainable actions that have taken place at Wild Thang!    

 

 

WT Sustainability Pledge B-Corp Application Liverpool Chamber Awards GET IN TOUCH 

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