THE CLIENT AND EVENT:

Urban Pixel is a leading gaming-focused marketing agency known for delivering high-impact creative campaigns globally. Ahead of Paris Games Week, they approached us to produce a full merchandise range for one of their key gaming clients.

THE BRIEF:

The objective was to create a cohesive and premium retail collection to be sold at Paris Games Week, along with staff uniform.

Urban Pixel required:

• A multi-piece range covering t-shirts, hoodies, and caps
• Retail-quality garments suitable for sale at one of Europe’s biggest gaming events
• A consistent visual identity across retail products and crew uniforms
• Durable, comfortable apparel for staff working across all event days

THE SOLUTION:

Urban Pixel provided the full suite of creative assets and artwork for the collection. Using their designs, we translated the visuals across a range of high-quality garments, ensuring consistency, accuracy, and retail-ready finishing. We handled product selection and print methods, delivering a cohesive merchandise range and crew uniform that aligned perfectly with their creative direction.

Garments were produced using Stanley/Stella premium blanks, including:

• Creator (t-shirt)
• Asher (t-shirt)
• Cruiser (hoodie)

Each piece was chosen for its high retail standard, sustainability credentials, and suitability for high-quality branding.

RESULTS SUMMARY:

The final range delivered:

• A full retail merchandise line showcased and sold at Paris Games Week
• A  crew uniform to ensure staff looked professional and aligned with the brand
• Premium finishes across all garments, meeting Urban Pixel’s expectations for both quality and brand consistency

“The Wild Thang team were incredible from start to finish, delivering a premium, retail-quality merchandise collection that matched our vision perfectly. Everything from the t-shirts and hoodies to the staff uniforms looked outstanding, the attention to detail and quality was exceptional.”