THE CLIENT:

University of Liverpool Management School: Learning to make a difference from an enterprising and vibrant world city of culture.

The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard 'triple-crown' accreditation from AACSB, AMBA and EQUIS. They live by the mission “to be a globally connected Management School, whose transformative research and teaching places them at the forefront of influential knowledge leadership”. This brings them together with students, business and society in "learning to make a difference."

THE BRIEF:

The University of Liverpool Management School needed to find a company that could select, propose and manufacture a number of pieces of merchandise incentives that would help the business promote and market the education services they offered through open days and also aimed at the business community to get them engaged with the management school and the world class services it has to offer.

THE RESULTS:

Wild Thang presented a creative brief to the Business Management School to win the business by showcasing products that were carefully planned, researched, designed and delivered to the highest possible standard. Understanding the universities brief of the target audience and using our own market research and trends to determine the best product solution. Considering other key priorities of attracting new students but also engaging with the business community to promote the unique services and courses the business management school had to offer was all part of a successful marketing campaign to increase intake and engagement to give the best return on investment as part of the marketing budget through promotional and corporate incentives.

It’s the Wild Thang way