THE CLIENT AND EVENT:

The University of Liverpool Management School is a prestigious institution committed to transformative research and teaching, holding the coveted 'triple-crown' accreditation from AACSB, AMBA, and EQUIS. Located in the culturally rich city of Liverpool, the school connects students, business, and society under the mission of "learning to make a difference."

THE BRIEF:

The University of Liverpool Management School sought a partner to design, produce, and deliver high-quality branded merchandise incentives. These items would be used to promote their educational services at open days and events targeting both prospective students and the business community. The goal was to create merchandise that effectively supported the school's marketing objectives and enhanced engagement with key audiences.

THE SOLUTION:

Wild Thang successfully secured the project by presenting a comprehensive creative brief tailored to the university’s goals. Key aspects included:

• Product Selection and Design: Curating a range of branded merchandise carefully aligned with the university’s values and audience preferences.
• Market Research Integration: Using insights into current trends to ensure the merchandise resonated with both prospective students and business professionals.
• Quality Production and Delivery: Ensuring all merchandise was manufactured to the highest standards, reflecting the school's prestigious reputation.

The successful campaign helped increase student applications and business engagement, maximising return on investment from the marketing budget through impactful promotional and corporate incentives.