THE CLIENT AND EVENT:

The UK CO-OPERATIVES mission is to grow the co-operative economy and together work to promote, develop and unite co-operatives across all sectors, from major high street retailers and large agricultural businesses to community owned pubs and credit unions.

Support the network for thousands of co-operative businesses, Co operatives UK works to promote, develop and unite member-owned business worth £34.1 billion to the economy. For over 150 years co-operatives have been giving people across the UK control over things that matter to them – in their communities and workplaces, over the businesses they use and across the wider economy.

THE BRIEF:

To produce a relevant and innovative range of merchandise incentives to be sold as official merchandise both online and offline that would promote the world wide Co-operative movement, influence and engage individuals to get a real understanding of the benefits of being a co-operative and best practices when forming a co-operative.

THE RESULTS:

Wild Thang were successful in winning this business as a result of offering one complete solution that involved proposing and developing a unique high quality range of merchandise all of which came from sustainable supply chains. Innovative product merchandise design that was relevant to create engagement and give consistent brand continuity. Wild Thang proposed and developed a bespoke online shop that gave the world wide co-operative members audience the opportunity to purchase products online. We understood and delivered this corporate scheme involving multi-territory logistics, warehousing and tracking. As part of the overall project there was also a requirement for Wild Thang to create a managed pop up retail shop that would showcase the merchandise products at the annual worldwide conference allowing visitors to purchase quality merchandise while attending. The feedback from both client and visitors was outstanding and the tangible benefits in true Co-operative style were that all profits made would be reinvested into the organisation.