THE CLIENT AND EVENT:

The UK CO-OPERATIVES aim to grow the co-operative economy and promote, develop, and unite co-operatives across all sectors, including major high street retailers, agricultural businesses, community-owned pubs, and credit unions. They support thousands of member-owned businesses contributing £34.1 billion to the UK economy. For over 150 years, co-operatives have empowered communities and workplaces by giving people control over the businesses they use and the economy they influence.

THE BRIEF:

The UK CO-OPERATIVES required an innovative and sustainable range of merchandise to be sold both online and offline, promoting the global co-operative movement. The merchandise needed to engage individuals, raise awareness about the benefits of being part of a co-operative, and share best practices for forming one.

THE SOLUTION:

Wild Thang successfully secured this project by delivering a complete merchandise solution. Key elements included:

• Sustainable Merchandise Range: Designed and sourced from eco-friendly supply chains to ensure alignment with co-operative values.
• Innovative Product Design: Engaging and brand-consistent merchandise developed to resonate with a wide audience.
• Bespoke Online Shop: A dedicated platform for global co-operative members to purchase merchandise online.
• Multi-Territory Logistics: Comprehensive warehousing, logistics, and tracking to support the corporate scheme.
• Pop-Up Retail Shop: Managed a retail space at the annual worldwide conference, allowing attendees to purchase quality merchandise on-site.

The results were outstanding, with positive feedback from both the client and event attendees. In true co-operative style, all profits generated were reinvested into the organisation.

Results Summary:

Wild Thang’s partnership with UK CO-OPERATIVES delivered an innovative and sustainable merchandise solution, driving engagement and supporting the global co-operative movement:

• Sustainable Impact: The eco-friendly merchandise range aligned with co-operative values, reinforcing the organisation’s commitment to sustainability and ethical practices.
• Global Accessibility: A bespoke online shop provided members worldwide with seamless access to high-quality branded merchandise, promoting the co-operative movement across borders.
• Event Engagement: The pop-up retail shop at the annual worldwide conference offered attendees the opportunity to purchase engaging merchandise, enhancing brand visibility and event participation.
• Efficient Logistics: Multi-territory warehousing and tracking ensured smooth distribution for both online and offline sales, supporting the organisation’s diverse membership base.
• Reinvestment for Growth: True to the co-operative spirit, profits from merchandise sales were reinvested into the organisation, further supporting its mission and community initiatives.

This collaboration highlights Wild Thang’s ability to deliver innovative, values-driven merchandise solutions that align with organisational goals and amplify impact for not-for-profit organisations.