THE CLIENT AND EVENT:

The NHS were looking for a partner that could deliver promotional merchandise and campaign material for an important awareness campaign in an innovative and unique way.

THE BRIEF:

To create a unique awareness pack that could hold all appropriate campaign material and promotional products that could be used by GP’s, Doctors and Nurses to raise awareness about alcohol consumption at home. They needed solutions and promotional merchandise that would capture and engage in a unique way, the target audience utilising the theme and tag line "WHAT’S YOURS?"

THE RESULTS:

Through innovative design ideas a bespoke branded drinks optic and literature case was developed to hold the campaign material and glasses that indicated alcohol measures in a small and compact bag so it could be taken to various campaign awareness events, this was also linked to an innovative optic giveaway which was central to the campaign.

What the client said…………. It created outstanding engagement and interaction with the bespoke drinks optic at the centre of this educating campaign. The Alcohol Outreach Team used the optic to support their brief of advice and intervention. Overall there were 9924 direct beneficiaries involved in the programme. All of whom have received a drinks optic to help in understanding unit content when home measuring. ‘To put it into the simplest term the campaign has been a resounding success, which is in no small part down to the optic itself.’ It’s the Wild Thang way!