THE CLIENT AND EVENT:

Southampton Football Club, a professional football club based in Hampshire, England, competes in the English Premier League. Known as "The Saints" since its founding in 1885, the club originated as a church football team under the name St. Mary's Church of England Young Men's Association.

THE BRIEF:

Southampton FC required approximately 50,000 football kits branded with a new sponsor, a task complicated by tight timescales that prevented branding at the point of manufacture. Given Wild Thang’s extensive experience branding kits for top-flight Premier League teams, the club trusted the company to meet the large volume, quality standards, and strict deadlines required.

THE SOLUTION:

Wild Thang successfully secured the contract through a competitive tendering process, delivering sponsorship branding for all Southampton FC's home, away, goalkeeper shirts, retail kits, and first-team training kits. Key elements of the project included:

• Screen-Printed Transfer Production: Developed and sampled a retail-quality screen-printed transfer that passed rigorous wash tests.
• Mass Production and Quality Control: Applied transfers to approximately 50,000 shirts with a stringent quality control process, resulting in minimal spoilage.
• Timely Delivery: Ensured the kits were unpacked, branded, repacked, and delivered in time for the official launch, meeting the highest quality standards.

The result was a successfully completed project on time and to the client’s exact specifications, leading to a highly satisfied and relieved client.

Results Summary:

Wild Thang’s collaboration with Southampton FC delivered a high-quality, large-scale branding solution under tight deadlines:

• Precision Branding: Screen-printed transfers passed rigorous testing, ensuring retail-quality results for approximately 50,000 kits.
• Efficient Workflow: Kits were unpacked, branded, and repacked with a streamlined process that minimised spoilage and upheld strict quality standards.
• On-Time Delivery: Despite tight timescales, the project was completed ahead of the official launch, meeting the club’s exact specifications.
• Client Satisfaction: Southampton FC praised the flawless execution, which ensured a successful kit launch featuring their new sponsor branding.

This project highlights Wild Thang’s expertise in delivering large-scale, time-sensitive branding solutions for top-tier sports organisations.