Sony Playstation Plus

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THE CLIENT AND EVENT:

PlayStation Plus, part of Sony’s PlayStation Network, is a leading subscription service offering gamers access to online multiplayer, an evolving catalogue of blockbuster and indie titles, and exclusive discounts. With global reach and millions of members, PlayStation Plus continues to enhance the gaming experience through tiered memberships (Essential, Extra, and Premium), delivering value, variety, and community-driven entertainment at the heart of the PlayStation ecosystem.

THE BRIEF:

PlayStation Plus required a premium gifting solution to celebrate a record-breaking year and recognise the achievements of their global team. The focus was on creating high-quality, personalised items that felt meaningful and rewarding, reflecting the pride in their collective success while delivering a memorable end-of-year thank-you experience for employees across all regions.

THE SOLUTION:

Wild Thang delivered a premium, sustainable merchandise and distribution solution for PlayStation Plus, designed to reward and recognise their global team’s record-breaking performance.

· Personalised Merchandise: Curated a high-quality swag box including a thermal flask and notebook, each personalised with employee names, alongside a bespoke thank-you card featuring a tailored appreciation message.

· Sustainability Focus: Selected practical, eco-conscious products that employees could use daily with pride, aligning with PlayStation’s commitment to quality and responsibility.

· Data Security & Compliance: Leveraged Wild Thang’s robust data management systems, operating under ISO27001 accreditation and full GDPR compliance, with ICO officers and regular penetration tests ensuring absolute security.

· Premium Packaging & Fulfilment: Delivered attention to detail in controlled packing processes, using premium packaging to elevate the unboxing experience.

· Global Distribution: Managed end-to-end fulfilment with precision, shipping individually to employee addresses across the UK, US, and Japan.

This end-to-end approach ensured a flawless, meaningful gifting experience that celebrated PlayStation Plus employees worldwide.

Results Summary:

Wild Thang’s partnership with PlayStation Plus delivered outstanding results, reinforcing team pride and recognition through premium, sustainable gifting:

· Personal Impact: Personalised products and tailored thank-you messaging created a strong emotional connection, making employees feel valued and celebrated.

· Global Reach: Seamless fulfilment and distribution ensured timely delivery to teams across three continents, strengthening PlayStation Plus’ global unity.

· Operational Excellence: Secure data management and controlled fulfilment processes guaranteed efficiency, accuracy, and full compliance.

· Elevated Experience: Premium packaging and sustainable product choices reflected PlayStation Plus’ high standards, delivering a memorable end-of-year thank-you gesture.

This project showcases Wild Thang’s expertise in delivering impactful, secure, and globally coordinated merchandise solutions that truly resonate with employees.

Sector:

Online Gaming, Entertainment

About The Sector:

Wild Thang delivers branded merchandise solutions for the online gaming and entertainment sector, with expertise in uniforms, event merchandise, employee rewards, and e-commerce. Supported by warehousing, fulfilment, and distribution hubs in the UK, EU, and US, we provide seamless, premium solutions for global brands.

Area Of Business:

Online Gaming, Poker Tournaments, E-commerce Merchandise, Live Event Merchandising, Employee Rewards & Recognition, Uniforms, Global Fulfilment & Distribution