THE CLIENT AND EVENT:

Sky Betting & Gaming is a leading online sports gambling company based in Leeds. They offer services through online platforms, phone, and tablet apps and are the lead sponsor of the English Football League (EFL).

THE BRIEF:

Sky Bet required a bespoke award trophy for the Player and Manager of the Month as part of their sponsorship with the EFL. Additionally, they sought custom magnums and jeroboams of champagne for team celebrations, including on-pitch and dressing room use, to maximize brand visibility in national newspapers and across social media platforms.

THE SOLUTION:

Wild Thang collaborated closely with the Sky Bet senior team to deliver a premium award and celebration package that met their exact requirements. Key elements included:

• Bespoke Award Trophies: Custom-designed to ensure the Sky Bet logo remained central and prominent both during presentation and in trophy displays.
• Branded Champagne Bottles: Custom magnums and jeroboams for high-profile celebrations, designed with premium quality labels and packaging.
• Creative Design Process: From initial concept through to approval, including pre-production samples and final production.
• Logistics and Delivery: Comprehensive warehousing, tracking, and even same-day delivery using the in-house Wild Thang team.

The successful collaboration resulted in standout, high-quality awards and celebration products that enhanced the Sky Bet brand visibility. The client was highly satisfied with the results, which were prominently featured across various media platforms.

Results Summary:

Wild Thang’s partnership with Sky Betting & Gaming delivered exceptional results, enhancing brand visibility and elevating their sponsorship of the EFL:

• Premium Awards Creation: Bespoke Player and Manager of the Month trophies featured prominent Sky Bet branding, ensuring maximum visibility during presentations and in media coverage.
• High-Impact Celebration Products: Custom-branded magnums and jeroboams of champagne provided memorable moments for team celebrations, achieving widespread exposure in newspapers and on social media.
• Collaborative Design Process: From concept to production, Wild Thang worked closely with Sky Bet to ensure every detail met their high standards, including pre-production samples for approval.
• Seamless Logistics Management: Comprehensive warehousing, tracking, and same-day delivery by Wild Thang’s in-house team ensured the timely arrival of products for key events.
• Enhanced Media Presence: The trophies and champagne bottles became standout features in national and digital media, amplifying Sky Bet’s brand recognition and sponsorship impact.

This collaboration highlights Wild Thang’s expertise in delivering bespoke, high-quality branded solutions that align with client objectives and achieve significant brand exposure in competitive industries.