Roy Castle Lung Cancer Foundation Charity and third sector

THE CLIENT:

Roy Castle Lung Cancer Foundation is a registered charity in the United Kingdom which aims to provide help and hope to people affected by lung cancer. Founded in Liverpool in 1990, it is the only UK charity to focus solely on lung cancer care. The charity has a dual focus - saving lives and supporting people affected by lung cancer. It funds lung cancer research, supports the prevention of lung cancer by encouraging and helping people to avoid or quit smoking, and raises general awareness of lung cancer and its symptoms. It also supports lung cancer patients by running support groups, providing information to the NHS, and other measures. We have seen firsthand the wonderful work that they do throughout the UK and we are sure one day they will make the breakthrough of beating lung cancer.

THE BRIEF:

Roy Castle Foundation were looking for a design and merchandise partner to provide a one solution scenario. The first project brief was to design and provide the associated branded clothing, merchandise and digital paper print to launch a brand new fundraising event initiative called Liver Birds Midnight Walk, which was a ladies only 9K night walk.

THE RESULTS:

After winning the opportunity to become an official supplier and provide the solution for this project we started the design process of creating a standout event brand that would be both relevant and fun to both the participants and general public. We linked in the Liver Bird character and also highlighted the iconic start and finishing location. We carefully designed the Liver Bird brand making sure it was transferable so it could be replicated on all other event material and media that was required including finishers t-shirts, quality medals, sponsorship forms and posters. Client feedback was that the event was a huge success attracting over a 1000 participants. Innovative design and event merchandise that were relevant was integral to helping create a hugely successful event. The event also benefited from some amazing PR photo’s as everyone was encouraged to dress up in there standout t-shirts generating hundreds of tweets and front page news in the local press.

Sector:

Charity, Third Sector

About The Sector:

Wild Thang has in-depth experience working in partnership with many Charities and third sector organisations across the UK and the world supplying branded clothing, merchandise and print for lots of high profile events, not for profit organisations and charity awareness campaigns. We really do like to think we are unique having a talented creative design studio in house which really does give you the option to find a one solution scenario. Creativity is at the heart of everything we produce at Wild Thang, we always endeavour to deliver something to the highest possible standard. Having said that no two organisations, sectors or industries are the same, if you incorporate our expertise and creativity along with a client focused service that will establish an in-depth understanding of your objectives, plus an approach tailored to meet the unique needs of your company or organisation, we will create a winning formula! Why not ask for some of our creative brief forms that may help you find inspiration but also make you look a little more carefully at your target audience and what you want to achieve so you can get the best possible return on your marketing investment. Where possible we will always look to create the most cost effective way to deliver any project without making it necessary to compromise on quality.

Area Of Business:

Third Sector Organisations, Charity Fundraising, Not For Profit Organisation, Registered Charity

Products & Services: