THE CLIENT AND EVENT:

Roy Castle Lung Cancer Foundation is a UK registered charity dedicated solely to lung cancer care. Founded in Liverpool in 1990, the charity focuses on saving lives and supporting those affected by lung cancer through funding research, promoting prevention, and raising awareness. They also offer support groups, information distribution to the NHS, and additional resources to assist lung cancer patients across the UK.

THE BRIEF:

Roy Castle Foundation sought a design and merchandise partner to provide a complete branded solution for their new fundraising event, the Liver Birds Midnight Walk – a ladies-only 9K night walk. The brief required standout branded clothing, merchandise, and digital print materials to promote and support the event.

THE SOLUTION:

Wild Thang collaborated with Roy Castle Foundation to create a visually engaging event identity centered around the Liver Bird character and the event's iconic start and finish locations. Key elements included:

• Branded Clothing & Merchandise: Custom-designed finisher t-shirts and quality medals.
• Event Marketing Materials: Sponsorship forms and posters.
• Consistent Event Branding: Transferable branding across all event materials and media.

The event attracted over 1,000 participants and generated significant positive PR, including front-page local news coverage and widespread social media engagement with participants proudly wearing their branded t-shirts. Client feedback confirmed the event's success, with creative design and relevant event merchandise playing a key role in its impact.