THE CLIENT AND EVENT:

PokerStars, founded in 2001, is a globally renowned online poker platform, offering a wide range of poker games and tournaments to millions of players. Known for events like the World Championship of Online Poker (WCOOP) and the Spring Championship of Online Poker (SCOOP), PokerStars is a leader in the online gaming industry, emphasising responsible gaming and fair play.

THE BRIEF:

PokerStars required a premium merchandise and clothing range that reflected their global brand and could be distributed worldwide. The focus was on creating high-quality, stylish items suitable for both live events and online retail, emphasising PokerStars' prestige and creating memorable keepsakes for players and fans alike.

THE SOLUTION:

Wild Thang provided a comprehensive merchandise and distribution solution for PokerStars, including:

• E-commerce Store Development: Built a location-detecting platform to display region-specific stock and warehouse information.
• Manufacturing & Stock Management: Managed in-house and bespoke manufacturing of a range of clothing and merchandise with stockholding across multiple UK and EU warehouses.
• Automated Order Fulfilment: Integrated shipping software for automated picking, packing, and global distribution.
• Live Event Pop-Up Stores: Delivered branded pop-up retail stores at live events across the UK and Europe.
• VAT Compliance: Managed multiple VAT registrations and registered entities for seamless international operations.

This end-to-end solution ensured a streamlined, world-class merchandise experience, enhancing PokerStars' global brand visibility and customer satisfaction.