THE CLIENT AND EVENT:

Paddy Power Betfair, established in 2016, is a leading international sports betting and gaming operator, structured into four divisions to better focus on key audiences and deliver exceptional customer experiences.

THE BRIEF:

Paddy Power Betfair sought a comprehensive branding solution for a prestigious Betfair VIP Golf Day Event. The goal was to ensure maximum brand visibility throughout the event, creating strong photographic opportunities while maintaining the brand’s high standards and corporate identity.

THE SOLUTION:

Wild Thang delivered a complete branding solution for the Betfair VIP Golf Day Event, meeting tight deadlines and high standards of execution. The project included:

• Feather Flag Banners, Pull-Up Banners, and Vinyl Banners: Strategically placed around the golf course for optimal visibility.
• Delivery and Setup: Directly to the golf course in Surrey, ensuring precise placement in key locations.
• Post-Event Management: Taking down all branding elements and returning them for storage at Wild Thang HQ.

By staying within strict corporate branding guidelines and providing expert consultation, Wild Thang ensured a highly successful event. The seamless execution resulted in a professional, on-brand VIP experience, leaving a positive lasting impression and a very happy client.

Results Summary:

Wild Thang’s collaboration with Paddy Power Betfair for the Betfair VIP Golf Day Event delivered exceptional results, ensuring flawless branding and event execution:

• Outstanding Brand Visibility: Strategically placed feather flags, pull-up banners, and vinyl banners maximised brand presence across the golf course, creating impactful photographic opportunities.
• Seamless Event Setup: Wild Thang managed the delivery and precise placement of all branding elements, ensuring strict adherence to corporate guidelines and enhancing the event’s professional look and feel.
• Efficient Post-Event Management: After the event, all branding materials were expertly dismantled and returned to Wild Thang HQ for secure storage, ensuring sustainability and reusability.
• Elevated VIP Experience: The comprehensive branding solution reinforced Paddy Power Betfair’s reputation for high standards, leaving a lasting impression on attendees.

This project demonstrates Wild Thang’s expertise in large-format printing, event branding, and seamless execution, ensuring maximum impact and client satisfaction for high-profile corporate events.