THE CLIENT:

Paddy Power Betfair was formed in 2016 and is an international, multi-channel sports betting and gaming operator. The business is now separated into four operating divisions. Focusing each division and brand more tightly on its key audience to give the very best possible customer experience.

THE BRIEF:

A complete branding solution for a special Betfair VIP Golf Day Event. Creating the best possible photographic opportunity to make sure the Betfair brand was as high profile as possible at all points around the course.

THE RESULTS:

Wild Thang were successful in winning the business for the Betfair VIP Golf Day Event, even with tight deadlines we still managed to plan, create and meet the client brief by formulating a complete branding solution that would meet this prestige events very high standard. We managed to meet the criteria across a number of materials and substrates all involving staying within tight corporate branding guidelines. The solution included delivery to the golf course in Surrey, setup in key locations around the golf course including feather flag banners, pull up banners and vinyl banners, then take down post event and deliver/store the goods back at Wild Thang HQ.

Providing expert advice Wild Thang helped create an incredibly successful on brand VIP golf event providing a seamless solution that delivered the promised results, resulting in a very happy client.

It’s the Wild Thang way