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Merseyrail is a leading commuter rail network serving the Liverpool City Region, operating over 600 daily services to 69 stations, including four underground stations in Liverpool city centre. With around 28.3 million annual passengers and 1,200 employees, Merseyrail is renowned for punctuality and high customer satisfaction under a 25-year concession managed by Merseyrail Electrics 2002 Ltd, a joint venture between Serco and Transport UK Group.
Merseyrail engaged Wild Thang to create engaging and inclusive merchandise for key campaigns, including a pride-themed range supporting inclusivity and a range of retail merchandise for station shops. Additionally, they required a creative giveaway for the Aintree Races, where Merseyrail plays a crucial role in transporting thousands of racegoers to the Grand National Festival.
Wild Thang delivered a comprehensive solution tailored to Merseyrail’s needs:
Wild Thang’s collaboration with Merseyrail delivered impactful results across multiple campaigns, enhancing customer engagement, brand visibility, and community inclusivity:
This partnership underscores Wild Thang’s ability to deliver innovative, tailored merchandise solutions that align with a client’s values and goals, driving measurable success
Transport
Wild Thang has extensive experience delivering branded clothing, merchandise, and print solutions for the transport sector. Our expertise includes large-scale campaign activations, promotional giveaways, and customer engagement strategies designed to boost brand visibility and public relations impact.
Public Transport, Commuter Rail Services, Customer Engagement, Retail Merchandise