THE CLIENT AND EVENT:

McDonald’s UK & Ireland, a leading fast-food chain serving millions daily, celebrated its 50th anniversary with a nostalgic campaign. The brand, known for its Big Mac and McNuggets, emphasized its commitment to sustainability, responsible sourcing, and community engagement. The anniversary event aimed to evoke fond memories while showcasing McDonald’s heritage and customer connection.

THE BRIEF:

McDonald's UK & Ireland tasked Wild Thang with producing a bespoke creative range of clothing and merchandise for sale on e-commerce platforms and at pop-up stores. The theme, "I had my birthday party at McDonald's," aimed to capture nostalgia and appeal to multiple generations of fans. The merchandise needed to be fun, engaging, and reflective of the brand’s iconic legacy.

THE SOLUTION:

Wild Thang collaborated closely with McDonald's and associated agencies from concept to delivery, curating a retro-inspired merchandise collection featuring beloved characters like Grimace, the Hamburglar, and Birdie. The range included:

• Bomber Jackets and Vintage Denim Jackets: With distressed branding for a retro look.
• Oversized Scrunchies and Bumbags: Playful accessories to evoke nostalgia.
• Backpacks and Button Badges: Practical and collectible branded items.
• Various Headwear Options: Including caps and beanies for broad appeal.