CLIENT

McDonald’s UK & Ireland is one of the leading fast-food chains in the region, serving millions of customers daily across hundreds of locations. Known for its signature menu items such as the Big Mac and McNuggets, McDonald’s has established itself as a household name. The company is committed to sustainability and responsible sourcing, with initiatives focusing on reducing carbon emissions, supporting local farmers, and using 100% British and Irish beef. McDonald’s UK & Ireland also emphasises community engagement and employee development, fostering a welcoming environment for both staff and customers.

BRIEF

McDonald's UK & Ireland tasked Wild Thang with producing a creative range of clothing and merchandise to celebrate their 50th anniversary, designed for sale on e-commerce platforms and at pop-up stores. The brief focused on capturing the nostalgic theme, "I had my birthday party at McDonald's," to evoke fond memories and connect with customers of all ages. The merchandise needed to be fun, engaging, and reflective of the brand's iconic heritage, appealing to both long-time fans and new generations.

SOLUTION

Wild Thang's solution for McDonald's 50th anniversary celebration featured a striking range of clothing and merchandise that embraced a retro theme and highlighted beloved original characters like Grimace, the Hamburglar, and Birdie. The collection included eye-catching bomber jackets, vintage denim jackets with distressed branding, oversized scrunchies, backpacks, bumbags, button badges, and various headwear. This nostalgic line brought a playful, memorable touch to the celebrations, perfectly capturing the "I had my birthday party at McDonald's" theme. The initial pop-up stores generated significant interest and excitement, building anticipation for the official birthday festivities