THE CLIENT AND EVENT:

Marshall Fleet Solutions, established in 1972, is the UK’s largest independent commercial vehicle service organisation, specialising in transport refrigeration, tail lifts, and fleet management services. Employing over 200 engineers and operating a 24/7 national call centre, they ensure comprehensive support for fleet operators across the UK with strategically located service centres.

THE BRIEF:

Marshall Fleet Solutions sought a uniform solution to enhance the professional appearance of their engineers while promoting a consistent and recognisable brand identity. The objective was to improve visibility on-site, streamline the ordering process, reduce stock holding, and ensure operational efficiency across multiple UK locations.

THE SOLUTION:

Wild Thang collaborated closely with Marshall Fleet Solutions to deliver a fully integrated uniform solution. Key elements included:

• Technical Fabric Design: Durable and practical uniforms crafted from technical fabrics for a modern look and feel.
• Specialist Branding Techniques: Branding designed to withstand high-temperature washes with strategic placements to enhance visibility.
• Online Ordering Portal: A custom-built portal enabling authorised team members to manage stock efficiently and place replenishment orders seamlessly.

The solution delivered increased brand visibility, operational efficiency, and a streamlined uniform distribution system across England, Scotland, and Wales. The feedback was overwhelmingly positive, with the client benefiting from both quality and efficiency improvements.

Results Summary:

Wild Thang’s partnership with Marshall Fleet Solutions delivered outstanding outcomes, enhancing their brand identity and operational efficiency:

• Elevated Professional Appearance: Durable, modern uniforms with specialist branding techniques ensured a consistent and professional look across the workforce.
• Improved Brand Visibility: Strategically branded uniforms increased on-site recognition, aligning with Marshall’s commitment to a strong brand presence.
• Streamlined Operations: The custom online ordering portal simplified stock management and replenishment, reducing administrative overhead and improving uniform distribution across the UK.
• Positive Employee Feedback: Engineers praised the uniforms' practicality and comfort, contributing to a motivated and cohesive workforce.

This tailored solution highlights Wild Thang’s ability to deliver innovative uniform solutions that blend style, functionality, and efficiency for industry-leading clients.