THE CLIENT AND EVENT:

Marshall Fleet Solutions, established in 1972, is the UK’s largest independent commercial vehicle service organisation, specialising in transport refrigeration, tail lifts, and fleet management services. Employing over 200 engineers and operating a 24/7 national call centre, they ensure comprehensive support for fleet operators across the UK with strategically located service centres.

THE BRIEF:

Marshall Fleet Solutions sought a uniform solution to enhance the professional appearance of their engineers while promoting a consistent and recognisable brand identity. The objective was to improve visibility on-site, streamline the ordering process, reduce stock holding, and ensure operational efficiency across multiple UK locations.

THE SOLUTION:

Wild Thang collaborated closely with Marshall Fleet Solutions to deliver a fully integrated uniform solution. Key elements included:

• Technical Fabric Design: Durable and practical uniforms crafted from technical fabrics for a modern look and feel.
• Specialist Branding Techniques: Branding designed to withstand high-temperature washes with strategic placements to enhance visibility.
• Online Ordering Portal: A custom-built portal enabling authorised team members to manage stock efficiently and place replenishment orders seamlessly.

The solution delivered increased brand visibility, operational efficiency, and a streamlined uniform distribution system across England, Scotland, and Wales. The feedback was overwhelmingly positive, with the client benefiting from both quality and efficiency improvements.