THE CLIENT AND EVENT:

Liverpool Media Academy (LMA) is a private institution specializing in media, music, and performing arts education, with campuses in Liverpool and London. Since its founding in 2009, LMA has expanded to educate over 900 students across its campuses. The Liverpool campus, located in the Metquarter, and the London campus at Here East in the Queen Elizabeth Olympic Park, provide industry-focused degrees and courses delivered by professional practitioners in state-of-the-art facilities.

THE BRIEF:

LMA tasked Wild Thang with creating comprehensive onboarding packs for all incoming students to ensure a positive start to their academic journey. The packs needed to arrive before the new academic year, featuring practical and stylish items aligned with LMA's creative identity. Wild Thang was also asked to design a uniform range for both students and staff, as well as develop an e-commerce store offering branded clothing and merchandise, allowing students to showcase their LMA pride on and off campus while fostering a sense of community.

THE SOLUTION:

Wild Thang collaborated closely with LMA to deliver a world-class onboarding experience. Personalisation was central to the approach, with each student receiving:

• Personalised Named Sports Bottle: Adding a personal touch to the student pack.
• Direct Message Card: Welcoming students to their new academic environment.
• Quality Hoodie for Campus Wear: Enhancing comfort and school spirit.
• Branded Lanyard for ID Passes: Practical for daily use on campus.
• LMA-Branded Box: Offering a professional and memorable presentation.

Wild Thang managed the entire process, including in-house manufacturing, fulfilment, and data management to ensure personalised items matched shipping labels accurately. The initiative sparked excitement on social media, generating positive feedback from new students. Additionally, Wild Thang provides annual uniform orders for staff and manages the LMA student e-commerce shop, enabling continued access to branded merchandise year-round.