JoJo Siwa – Bulletproof UK Tour

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THE CLIENT AND EVENT:

JoJo Siwa, a global pop icon and performer, embarked on her Bulletproof UK Tour to connect with fans through high-energy live shows and exclusive merchandise. With a dedicated and passionate fan base, JoJo Siwa sought to deliver a premium tour T-shirt that reflected her vibrant brand while extending availability beyond the live events through a long-term e-commerce solution.

THE BRIEF:

JoJo Siwa required a sustainable, retail-quality T-shirt to be sold at event pop-up stores during the UK tour. The focus was on producing a premium organic/recycled Stanley/Stella garment with high-quality print, ensuring both sustainability and style. After the tour, Wild Thang was tasked with stockholding remaining merchandise, building an e-commerce platform for nationwide fan access, and implementing a dropship model to manage ongoing fulfilment.

THE SOLUTION:

Wild Thang delivered a comprehensive merchandise and distribution solution for JoJo Siwa’s Bulletproof UK Tour, designed to combine event retail with ongoing fan engagement.

· Sustainable Retail Garment: Produced a premium Stanley/Stella T-shirt using organic/recycled materials, retail-quality print, and low-impact production methods.

· BCorp & Eco Commitment: As a company on the B Corp journey, Wild Thang emphasised low eco impact apparel choices, aligning the project with responsible sourcing and ethical production standards.

· Event Pop-Up Store: Merchandise for live UK tour events, giving fans immediate access to exclusive items.

· Post-Tour Stockholding: Returned unsold merchandise to Wild Thang’s UK warehouse for secure storage and ongoing management.

· E-commerce Store Build: Designed and launched a branded online store to extend fan access nationwide after the tour.

· Dropship Fulfilment: Managed end-to-end order fulfilment, including picking, packing, and delivering directly to individual fans’ addresses.

This hybrid approach ensured JoJo Siwa’s fans had access to sustainable, high-quality merchandise both during and long after the live shows.

Results Summary:

Wild Thang’s collaboration with JoJo Siwa delivered excellent results, combining sustainability, retail quality, and extended fan engagement:

· Sustainable Impact: Organic/recycled garments and B Corp-led values reinforced JoJo Siwa’s commitment to environmentally conscious merchandise.

· Retail Quality: Premium printing and garment standards elevated the product to high-street retail quality, delighting fans.

· Extended Reach: E-commerce ensured nationwide access to merchandise beyond live events, strengthening fan connection.

· Operational Efficiency: Stockholding and dropship fulfilment simplified logistics and ensured smooth ongoing operations.

· Fan Engagement: A dual live-and-online retail strategy maximised accessibility and created lasting memories for fans.

This project demonstrates Wild Thang’s ability to deliver sustainable, B Corp-driven, retail-quality merchandise solutions that bridge live events and e-commerce, ensuring artists can continue connecting with fans well beyond the stage.

Sector:

Entertainment, Music

About The Sector:

Wild Thang delivers branded merchandise solutions for the music and entertainment sector, with expertise in sustainable apparel, event merchandise, e-commerce, and employee rewards. As part of our BCorp commitment, we place sustainability at the heart of every project, prioritising low eco impact apparel and ethical sourcing. Supported by warehousing, fulfilment, and distribution hubs in the UK, EU, and US, we provide seamless, premium solutions for global brands and touring artists.

Area Of Business:

Music & Live Events, E-commerce Merchandise, Pop-Up Retail, Sustainable Apparel, Employee Rewards & Recognition, Uniforms, Global Fulfilment & Distribution