THE CLIENT AND EVENT:

Jamie Carragher established The 23 Foundation during his testimonial year, donating all proceeds from events such as his testimonial match at Anfield and a celebration black-tie dinner to the foundation for its financial foundation. The 23 Foundation inspires Merseyside's youth to pursue their sporting dreams while promoting teamwork and personal growth.

THE BRIEF:

The 23 Foundation sought a professional merchandise partner to deliver a world-class retail quality, limited edition testimonial merchandise range. This included pre-event, event-day, and post-event sales, a retail presence in Liverpool FC stores, and a comprehensive audit of all sales.

THE SOLUTION:

Wild Thang successfully tendered for this prestigious event, working closely with Jamie Carragher and The 23 Foundation to create impactful designs celebrating his career and community spirit. Key deliverables included:

• Branded Merchandise Range: High-quality branded clothing and accessories linking football themes with retail quality.
• Retail Distribution: Delivery to LFC stores with full barcoding and labeling for retail readiness.
• Event Materials: Entry wristbands, staff uniforms, banners, event programs, posters, and backdrops for cohesive event branding.

The merchandise raised approximately £35,000 in retail sales on event day alone. Jamie personally commended Wild Thang for delivering a high-quality branding solution across all aspects of his testimonial match.