THE CLIENT AND EVENT:

Jamie Carragher established The 23 Foundation during his testimonial year, donating all proceeds from events such as his testimonial match at Anfield and a celebration black-tie dinner to the foundation for its financial foundation. The 23 Foundation inspires Merseyside's youth to pursue their sporting dreams while promoting teamwork and personal growth.

THE BRIEF:

The 23 Foundation sought a professional merchandise partner to deliver a world-class retail quality, limited edition testimonial merchandise range. This included pre-event, event-day, and post-event sales, a retail presence in Liverpool FC stores, and a comprehensive audit of all sales.

THE SOLUTION:

Wild Thang successfully tendered for this prestigious event, working closely with Jamie Carragher and The 23 Foundation to create impactful designs celebrating his career and community spirit. Key deliverables included:

• Branded Merchandise Range: High-quality branded clothing and accessories linking football themes with retail quality.
• Retail Distribution: Delivery to LFC stores with full barcoding and labeling for retail readiness.
• Event Materials: Entry wristbands, staff uniforms, banners, event programs, posters, and backdrops for cohesive event branding.

The merchandise raised approximately £35,000 in retail sales on event day alone. Jamie personally commended Wild Thang for delivering a high-quality branding solution across all aspects of his testimonial match.

Results Summary:

Wild Thang’s collaboration with The 23 Foundation for Jamie Carragher’s testimonial delivered outstanding results, combining retail-quality merchandise with impactful branding:

• Exceptional Retail Performance: Limited edition testimonial merchandise generated approximately £35,000 in sales on the event day alone, supporting The 23 Foundation’s mission.
• Seamless Retail Distribution: Merchandise was professionally barcoded and labeled, ensuring readiness for sale in Liverpool FC stores and maximizing accessibility for fans.
• Comprehensive Event Support: From branded clothing and accessories to event materials such as wristbands, banners, and programs, Wild Thang ensured cohesive and professional branding across all aspects of the event.
• Client Commendation: Jamie Carragher personally praised the high-quality branding solutions and attention to detail that contributed to the event’s success.

This collaboration showcases Wild Thang’s expertise in delivering tailored merchandise and event solutions that celebrate sporting achievements while supporting charitable initiatives.