THE CLIENT AND EVENT:

The "Go Online: Get More Out of Life Online" campaign was a central government initiative aimed at increasing digital inclusion across the UK, specifically targeting demographics less likely to be digitally savvy. The campaign focused on engaging people directly on the streets and in key public locations to encourage participation.

THE BRIEF:

Wild Thang was tasked with developing a theme and designing a range of promotional merchandise that would stand out in a streetscape environment. The merchandise needed to be innovative and engaging, capturing the target audience's interest while encouraging them to take advantage of free training aimed at helping them get online and explore the benefits of digital access.

THE SOLUTION:

Wild Thang successfully won the business by delivering creative design concepts and promotional giveaways tailored to the campaign’s objectives. Key elements included:

• Innovative Merchandise Design: Eye-catching promotional incentives designed to resonate with the target audience.
• Coordinated Engagement Team Uniforms: Enhancing visibility and credibility during public interactions.
• Budget Management: Delivering effective solutions while adhering to campaign budget constraints.

The engagement strategy significantly boosted participation rates, with a notable increase in sign-ups for the free training sessions. Feedback from the department agency confirmed the campaign surpassed its initial targets, achieving a strong return on investment.