THE CLIENT AND EVENT:

Flutter UK & Ireland is a division of Flutter Entertainment, a global leader in sports betting, gaming, and entertainment. This division oversees some of the most renowned brands in the industry, including Paddy Power, Betfair, and Sky Betting & Gaming. Committed to responsible gambling and customer-centric experiences, Flutter UK & Ireland focuses on innovation and sustainability, delivering top-tier services while fostering safer gaming environments. The division plays a significant role in the group’s operations, contributing to Flutter’s reputation as a trusted and forward-thinking leader in the betting and gaming sector.

THE BRIEF:

Flutter UK & Ireland was seeking a certified preferred supplier capable of supporting their expansive operational needs with in-house manufacturing and multi-warehousing capabilities. The ideal partner would need to manage global manufacturing and distribution efficiently, backed by registered entities in various regions to streamline operations. This supplier would need to meet high standards of quality and compliance while ensuring reliable and seamless delivery of branded merchandise and materials across international markets.

THE SOLUTION:

Wild Thang provides comprehensive support for Flutter UK & Ireland through dedicated account management, shipping, manufacturing, and warehouse teams, ensuring seamless operation of the contract. Leveraging the latest technology in e-commerce, rewards platforms, and ordering portals, Wild Thang delivers a wide range of high-profile projects across Flutter brands. These services range from low on-demand runs to bespoke manufacturing, including premium awards, colour-matched champagne, and tailored reward gifting. Additionally, Wild Thang supports customer engagement activations for high-profile events, enhancing brand visibility and creating memorable experiences for clients and guests. This full-service approach ensures efficient, high-quality production and distribution that meets Flutter's diverse needs and amplifies their impact during key moments.

Results Summary:

Wild Thang’s partnership with Flutter UK & Ireland delivered exceptional results, showcasing a dedicated team’s expertise and commitment to the Flutter brand across all activations and staff engagement:

• Brand-Centric Approach: A fully dedicated account management and operational team ensured all merchandise and activations reflected Flutter’s brand values and messaging with precision and consistency.
• Enhanced Staff Engagement: Tailored reward gifting and bespoke premium items fostered meaningful connections with employees, creating a sense of appreciation and pride in the Flutter brand.
• Seamless Global Operations: Expertise in international manufacturing and distribution, supported by multi-warehousing and e-commerce platforms, enabled efficient delivery of high-quality merchandise across multiple regions.
• Impactful Customer Activations: Wild Thang supported Flutter’s high-profile events with creative, memorable brand experiences, amplifying customer engagement and strengthening brand visibility.

This partnership highlights Wild Thang’s ability to deliver innovative and tailored solutions that drive impactful results, ensuring Flutter’s brand is celebrated and engaged at every level.