THE CLIENT AND EVENT:

BTR is a premier running race organiser with a portfolio of 10 races across the Liverpool City Region. Deeply embedded in the local running community, BTR also hosts an annual running awards dinner celebrating individual achievements and community contributions.

THE BRIEF:

BTR sought an expert merchandise partner to deliver a world-class range of retail-quality leisure and technical wear, along with accessories for their marathon events. The merchandise needed to be available through a branded pop-up trailer shop during the event and an online store for pre- and post-event purchases. Additionally, full audited accounts for all sales were required.

THE SOLUTION:

Wild Thang collaborated with BTR to become the official merchandise provider, delivering a comprehensive branded merchandise solution. Key elements included:

• Product Development: A range of branded leisure and technical wear along with accessories, designed and sampled for approval before full production.
• Pop-Up Trailer Shop: A fully branded trailer with a functioning EPOS system, professional merchandise display, and trained staff reflecting BTR’s brand ethos.
• Online Store: A bespoke online merchandise store matching the event’s imagery, allowing for convenient pre- and post-event purchases.
• Finisher T-Shirts: Custom-designed and manufactured t-shirts provided to all marathon participants.

Wild Thang’s end-to-end management, from design to production and sales reporting, ensured a seamless solution that enhanced the event experience and brand visibility.

Results Summary:

Wild Thang’s partnership with BTR delivered a seamless merchandise and event retail solution, enhancing the participant experience and strengthening the BTR brand:

• Professional Event Merchandise: A high-quality range of leisure and technical wear, along with accessories, was developed to reflect BTR’s brand ethos and meet the demands of the running community.
• Engaging Pop-Up Shop Experience: The fully branded trailer shop, equipped with a functioning EPOS system and professionally displayed merchandise, provided an engaging retail experience for event attendees.
• Convenient Online Access: A bespoke online store allowed participants to purchase merchandise before and after the event, ensuring accessibility and extending the event’s reach.
• Memorable Participant Recognition: Custom-designed finisher t-shirts for all marathon participants added value to the event experience and served as lasting keepsakes.
• Transparent Sales Reporting: Comprehensive, fully audited sales accounts were provided, ensuring accountability and accurate financial management.

This collaboration highlights Wild Thang’s expertise in delivering end-to-end solutions for sporting events, combining innovative merchandise, retail excellence, and efficient operational management to elevate the event experience.