THE CLIENT AND EVENT:

A powerful collaboration between Brentford FC Community Sports Trust and The King’s Trust brought together sport, purpose, and community ambition through the #PalacetoPalace cycling challenge.

With 45-mile and 90-mile routes, the initiative aimed to raise £20,000 to fund life-changing programmes supporting communities in need. Wild Thang was proud to support this inspiring partnership by delivering high-quality branded clothing that represented the event with professionalism, performance, and purpose.

THE BRIEF:

The objective was to create a unified, professional look for riders, volunteers and partners taking part in the challenge, ensuring the event was clearly branded, highly visible and aligned with both organisations’ values.

Beyond aesthetics, the apparel needed to perform under endurance cycling conditions while reflecting the credibility and impact-driven nature of the initiative. Sustainability, durability, and responsible production were also key considerations, aligning with strong ESG principles shared across all partners.

THE SOLUTION:

The objective was to create a unified, professional look for riders, volunteers and partners taking part in the challenge, ensuring the event was clearly branded, highly visible and aligned with both organisations’ values.

Beyond aesthetics, the apparel needed to perform under endurance cycling conditions while reflecting the credibility and impact-driven nature of the initiative. Sustainability, durability, and responsible production were also key considerations, aligning with strong ESG principles shared across all partners.

RESULTS SUMMARY:

The Palace to Palace challenge successfully brought communities together in support of meaningful change. Supported by Brentford F.C. Community Trust and delivered in association with The King’s Trust, the event showcased the strength of purpose-driven partnerships.

Funds raised will directly support programmes focused on:

• Reducing crime and anti-social behaviour
• Expanding outreach into new regions
• Strengthening engagement with South Asian communities
• Unlocking accessible pathways into sport and structured activity

The event demonstrated how branded clothing can extend beyond visibility, becoming part of a wider movement that drives real social impact.