THE CLIENT AND EVENT:

B&M is a rapidly expanding discount retailer with over 500 UK stores and additional locations under the JA Woll brand in Germany. Known for offering a wide range of FMCG brands and non-grocery products at competitive prices, B&M focuses on delivering value and an enjoyable shopping experience.

THE BRIEF:

B&M approached Wild Thang to solve a uniform issue identified through staff feedback. Female staff who were pregnant found the standard polo shirt restrictive and uncomfortable, needing a maternity option that matched the look of the standard uniform while offering greater comfort and freedom of movement.

THE SOLUTION:

Leveraging extensive experience in branded uniforms, Wild Thang designed and developed a high-quality bespoke maternity polo shirt. Key aspects included:

• Research & Design: Conducted in-depth research into maternity sizing and available retail options, focusing on areas for improvement.
• Product Development: Created a polo shirt matching the standard uniform's aesthetics but with adjustments for comfort and fit during pregnancy.
• Custom Branding: Produced bespoke colourways and embroidered branding to maintain consistency with B&M's existing uniform.

The result was a highly successful, custom-designed maternity polo shirt delivered within efficient timelines. Client feedback was extremely positive, reflecting satisfaction with the quality, design, and responsiveness of the solution.