COMPANY

Asahi beer was the official beer of the Rugby World Cup 2023 in France, enhancing the event with its premium quality and distinctive taste. This partnership underscored Asahi's commitment to celebrating the unity and excitement that rugby fosters. The brand’s presence in stadiums and fan zones added to the vibrant atmosphere, as spectators enjoyed the crisp, refreshing flavour while cheering on their teams.

THE BRIEF

Asahi aimed to achieve strong brand recognition and create a memorable experience for hospitality guests at the Rugby World Cup 2023. Wild Thang was tasked with designing standout uniforms for hosts and staff across 33 events and five hospitality spaces. Additionally, Asahi sought a selection of VIP gifts with a "wow" factor and lasting impact, ensuring guests would keep these memorable items for years as a reminder of the event and the Asahi brand.

THE SOLUTION

Wild Thang delivered high-quality merchandise and uniforms that aligned with Asahi’s brand. Bespoke items such as silver foil bomber jackets and embroidered berets tied into the local culture and elevated the event's atmosphere. VIP gifts, including tech backpacks and charger cables, added value for guests. The well-dressed hospitality spaces engaged visitors, leaving them with quality merchandise that kept Asahi top of mind long after the event ended.