In the dynamic world of marketing and branding, it's not just about creating noise; it's about making a lasting impression. This year, our team at Wild Thang accomplished exactly that with our innovative campaign for Asahi, which was proudly named a finalist for the BPMA Marketing Campaign of the Year 2023. Although we didn't clinch the top spot at the Annual Awards Dinner in Coventry, being recognised as a finalist is a remarkable achievement that underscores our dedication to excellence and innovation in our field.

Asahi Hospitality Polo 

Our journey with Asahi was driven by a shared vision: to create a campaign that not only enhanced brand recognition but also delivered high utility and wide reach, ensuring an unforgettable experience for hospitality guests. The campaign's backbone was a meticulously curated selection of standout, quality branded uniforms and merchandise that perfectly aligned with Asahi's brand ethos, targeting the right audience at the opportune time.

Alternative Asahi Hospitality Options

The objectives were clear and ambitious. We set out to activate the brand on social media, launching a competition that offered followers the chance to win an exclusive Asahi Super Dry x Rugby World Cup 2023 Merch Pack. This initiative was not just about giving away prizes, it was about creating a buzz, engaging with the audience, and fostering a community of brand ambassadors. The response was overwhelmingly positive, with significant boosts in engagement, followers, and user-generated content that amplified Asahi's brand presence on a global scale.

Asahi Silver Jacket 

Producing unique host and staff uniforms for more than 33 hospitality events and five official hospitality spaces was a monumental task. Our range included off-the-shelf softshells, bespoke manufactured caps, silver foil bomber jackets, dye-matched polo shirts, and aprons. But we didn't stop there. The campaign also featured unique giveaways, such as embroidered berets that nodded to the host nation, and VIP gifts like lanyard passes, chargers, tech backpacks, and bottles. These carefully chosen items ensured that each of the 827 guests left with a memorable experience and a lasting impression of the Asahi brand.

Wild Thang At The BPMA Sustainability Conference 2023

Our relationship with the British Promotional Merchandise Association (BPMA) has been instrumental in our journey towards excellence. As members for over a decade, we've consistently leveraged the insights, standards, and practices endorsed by the BPMA to elevate our work and deliver campaigns that not only meet but exceed industry benchmarks. This nomination is a reflection of that commitment to quality and our ongoing pursuit of being world-class in everything we do.

Asahi Rugby World Cup Event 

The social media aspect of our campaign, particularly the Instagram competition, turned our audience into active promoters of the Asahi brand. With almost 18k followers engaging with our content, we saw significant increases in likes, new followers, and comments, proving the power of digital engagement in today's marketing landscape.

Asahi Rugby World Cup Pack

Reflecting on the campaign's success, it's clear that the strategic combination of physical branding materials and digital engagement tactics was key. Engaging 893 hospitality customers at the events, alongside the broader reach achieved through social media competitions, we saw a return on investment of 90%. Most guests not only enjoyed Asahi but also left with a deeper brand connection, thanks to the quality merchandise they received.

Wild Thang Sales Team With BPMA Certification

Executing a campaign of this scale and impact, especially overseas, requires a skilled and dedicated team. At Wild Thang, we pride ourselves on our commitment to industry training and development, ensuring our team is equipped to handle the demands of high-profile campaigns like this one.

Asahi Bar Hospitality Garments 

In conclusion, our campaign for Asahi stands as a testament to what can be achieved with creativity, hard work, and a deep understanding of our clients' needs. As we celebrate this achievement and the recognition from the BPMA, we're reminded of our mission to deliver not just campaigns, but experiences that resonate, engage and endure. Here's to continuing our journey towards excellence, and innovation and setting new benchmarks in the promotional and marketing industry.

Asahi Apron Alongside Rugby World Cup Trophy 

See below links helpful links to the Asahi website, Rugby World Cup, more case studies and as aways should you have any questions or queries simply get in touch, always remember that we are here to help with free expert creative branded, clothing, merchandise and print advice.  

Asahi Website Rugby World Cup Website Wild Thang Case Study Get in Touch