THE CLIENT:

Since its inception in 2008, Sound City has grown into one of the most important and well-respected cultural events in the UK. Known as the ‘first music festival of the year’, Sound City sets the standard for all music festivals to follow by bringing you the very best breakthrough acts and major names before anyone else.

Previous years have seen the likes of The Flaming Lips, Ed Sheeran, Belle and Sebastian, Catfish and the Bottlemen, Bastille and Royal Blood perform at the festival.

Sound City has been crowned best metropolitan festival at the UK Festival Awards and is an unrivalled festival of incredible live music and arts.

THE BRIEF:

Sound City were looking for an expert merchandise partner that would deliver a world class merchandise solution to create an outstanding range of retail quality music festival clothing and accessories. We provided a full retail display area that gave festival goers the opportunity to purchase over the event and also online.

We also gave multiple bands the option to retail alongside sound Sound City merchandise. Maximise income for the festival through the Sound City merchandise range and provide full audited accounts for all sales undertaken.

THE RESULTS:

Working closely with the festivals senior and creative team on the brief by formulating products that would meet this prestige events very high standards. We developed a range of branded clothing and merchandise accessories that really did create the right tone of being on trend and of retail quality, whilst keeping the designs bespoke to Sound City music festival. We designed and installed a fully functioning popup shop, branded with functioning epos system that shouted “Merchandise available here” and was staffed with experienced merchandise vendors who are trained to have that friendly yet professional and efficient approach to the customers requirement reflecting the festivals brand in a positive way. We created a bespoke online merchandise store that fitted with the events imagery. We also managed and retailed all headline band merchandise at Sound City liaising directly with the bands management or label to arrange drop shipping, Stock checking, display and retail & completing full accounts & payment for each band members themselves. Bands included The Killers, Coral, The Kooks, Metronomy, The Flaming Lips, Ed Sheeran, Belle & Sebastian and also Catfish and the Bottlemen. The result was the full delivery of a world class solution. We also produced a number of additional products such as entry wristbands, staff uniforms, banners to dress the site and marketing materials including posters and backdrops to market the event.

It’s the Wild Thang way